Client: Turkey Hill Dairy (Lancaster, PA)
Agency: Pavone (Harrisburg, PA)
Campaign: The Turkey Hill Experience
Duration: January-June 2011
Turkey Hill president Quintin Frey wanted the ice-cream producer to connect with consumers and give back to the community in which his great-grandfather's company started in 1931.
The company sought to create an interactive destination, the Turkey Hill Experience, that honors its history, which dates back to the Great Depression, when founder Armor Frey ...