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Interactive experience offers taste of Turkey Hill's past and present

Emory Sullivan

January 01, 2012

Client: Turkey Hill Dairy (Lancaster, PA)
Agency: Pavone (Harrisburg, PA)
Campaign: The Turkey Hill Experience
Duration: January-June 2011
Budget: $73,000

Turkey Hill president Quintin Frey wanted the ice-cream producer to connect with consumers and give back to the community in which his great-grandfather's company started in 1931.

Strategy
The company sought to create an interactive destination, the Turkey Hill Experience, that honors its history, which dates back to the Great Depression, when founder Armor Frey ...

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Interactive experience offers taste of Turkey Hill's past and present

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