I'm Facebook friends with my mom. I check out reviews of restaurants that are 3,000 miles away. I belong to an online community for multiple sclerosis that counts nearly every age and race among its membership.
Clearly, the old notions of “demographics” are becoming less applicable as broadband penetration continues to increase, and adoption of social networks and other Web 2.0 technologies steadily rise.
Age, race, gender, and geographic location begin to lose importance as more of us use the ...