ST. PETERSBURG, FL: Recently launched travel website Intelaplay is integrating consumers' photos and reviews into a brand marketing campaign.
The company is using the “A New Way to Stay and Play” initiative to boost brand awareness among US travel enthusiasts and businesses about Intelaplay's online features, said Bill Maher, founder and CEO of the company. The PR and advertising budget for the campaign will start at $450,000 in 2012.
The website also allows consumers to find places to “play,” like ...