Client: Intel (Santa Clara, CA)
PR agency: Ogilvy PR (Denver)
Campaign: Exercise Your Core
Duration: December 2009-January 2010
Budget: Under $200,000
In launching Intel's new family of Core processors at the 2010 Consumer Electronics Show (CES) in Las Vegas in January, Bill Kircos, director of product and tech media relations for Intel, knew "the challenge was breaking through at a show where everyone has a big launch."
Intel and Ogilvy PR, its lead consumer PR agency ...