SILVER SPRING, MD: Intel has partnered with Discovery Communications for a global multimedia series, launching what Intel predicts will be one of its largest PR campaigns of the next three years.

Last year, Intel signed on for a three-year commitment to sponsor Discovery Communications' “Curiosity: The Questions of Life.” Intel will invest $10-20 million in the series, whose mission is closely aligned with the company's marketing goals, said David Dickstein, media relations manager at Intel.

“Intel's trying to reach consumers on ...