How can I integrate Web 2.0 into my pitch?
"More and more, I'm thinking about all of the ways that I can integrate my show's Web site into our daily broadcast and vice versa," says Katie Pagenkopf, assistant producer for The Lisa Birnbach Show. Thus, publicists who incorporate Web 2.0 into their pitches are more likely to grab attention.
If you are looking to schedule an author to discuss his or her new title, a Web-ready graphic, video, poll, or other ...