If a PR agency wants to better equip itself to deal with an integrated marketing playing field, one where agency boundaries are hastening to become nonexistent, rather than just blurry, it should heed the story of Gil Meche.
Meche is neither soothsayer, nor marketing guru. He's a Major League Baseball pitcher who, after a relatively average season in a relatively average career, got a five-year, $55 million contract to join another team.
In baseball, and indeed all sports, there is a ...