Senior leaders representing PR agencies, in-house departments, ad agencies, and mobile shops joined PRWeek managing editor Gideon Fidelzeid in New York City for this Emanate-hosted roundtable to discuss how the various marketing disciplines are answering clients' calls to work together.
Participants:
Fiona Carter, MD, BBDO
April Dinwoodie, external media relations director, JetBlue
Dan Healy, director of business development, Prolific Interactive
Liz Kaplow, CEO, Kaplow
Rich Lukis, president, Coyne Public Relations
Stephanie Marchesi, CMO, Fleishman-Hillard
Kim Sample, CEO, Emanate
...