Integrated marketing
I keep hearing that integrated marketing is replacing straight PR. What does this mean and how can I prepare for this change?
PR has shifted dramatically over the past ten years, notes Jon Hutter, SVP at Garrand. While agencies used to rely on traditional news sources to influence their audience, the popularity of blogs, webinars, and audience-controlled messaging has changed the media climate.
"PR pros need to recognize this change in order to reach their intended audience," he ...