Whether they are navigating a course for a company in a rapidly evolving media environment or persuading buy-in from the C-suite, the challenges are plentiful for today's CMOs.
After a quarter century with General Mills, CMO Mark Addicks says, “In the last five years, we have made more structural changes to the way we use marketing than in the previous 20, by far.”
Those structural changes aim to help brand teams such as Cheerios, Yoplait, or Häagen-Dazs operate ...