Client: National Safe Boating Council (Bristow, VA)
Agency: Paul Werth Associates (Columbus, OH)
Campaign: North American Safe Boating Campaign, "Wear It!"
Duration: January - September
Budget: $80,000
In 1958 the National Safe Boating Council (NSBC) began running a week-long campaign for Safe Boating Week (the week before Memorial Day) to educate and inform boaters about the importance of wearing life jackets and other safety behavior. The campaign expanded to drive year-round messaging in the 1990s.
“This campaign ...