The Oscars on March 7 pulled in its highest ratings in five years: 41.3 million viewers. But this coup was only the most recent in a string of TV events that saw an uptick in viewers, and many are attributing this trend to increased social media where consumers can once again take part in a shared experience, even if watching the tube (or laptop) miles apart.
Fans tweeted about hockey as the US played Canada twice during the 2010 Winter Olympics ...