NEW YORK: Pharmaceutical companies and health insurers are continuing to ramp up efforts in order to position themselves for the changes ahead in healthcare.
Most companies are presenting themselves as in favor of reform - a departure from the past - but are now being much more vocal in their communications about specific topics like reimbursement. Jim Edwards, who blogs at BNET, called it a "softly-softly approach."
Here are some recent examples:
- In Indiana, Eli Lilly launched a campaign that points out ...