NASHVILLE, TN: Auto insurance provider Direct General has selected Cramer-Krasselt as its AOR. The firm will work on brand planning and positioning, PR, and advertising for the company in an account worth about $20 million in annual billings.
Craig Hamway, EVP of marketing and business development at Direct General, said it had not previously focused on PR.
“One of the bigger changes will be the comprehensive nature of the campaigns going forward,” he said.
Direct General provides non-standard auto insurance, a term ...