SOLON, OH: Insurance.com, in conjunction with Optiem, has launched a viral video campaign that satirizes reality TV and the competitive prowess necessary to secure good insurance rates.
The spoof series, "Reality Rejects," features fictional contestants, who have failed to get on mainstream reality programs, and are now competing to stay on this series. The parody's tag - "may the best win" - is a variation of Insurance.com's "may the best quote win" campaign.
"It's getting across that spirit of competition ...