DURHAM, NC: The American Institute of Certified Public Accountants is conducting an RFP process to find an agency to drive US media coverage.

The organization is looking for a firm to help it promote the Chartered Global Management Accountant, a recently formed alliance between the institute and London's Chartered Institute of Management Accountants, according to RFP documents seen by PRWeek. The joint venture will officially launch January 13, 2012 with events in New York, London, and Kuala Lumpur, Malaysia.

The ...