Recent endeavors by both Yahoo and CBS remind us of the mantra that content is king
While one of the classic clichés of the marketing industry is that media companies are notoriously poor at their own marketing, there are nevertheless some strong media brands out there that are doing just fine.
But doing just "fine" isn't good enough in an age in which the media scene is being swollen by upstart new brands that are savvier at positioning themselves in the marketplace ...