Spoof ads may be funny, but they require too much from consumers, too little from firms
When Saturday Night Live takes a break from its live broadcasts, one can normally expect a re-peat. But last week brought a treat in the shape of a compilation of scores of advertising spoofs across a number of years.
After 90 minutes of that show, every normal ad seemed like a spoof. Watching a shouted demonstration of a cleaning product, I was still in spoof ...