The 30-second ad spot is not what it used to be, but it still has a vital role to play in the mix
If there were a slogan to sum up the middle period of this decade for the marketing industry, it would undoubtedly be "the demise of the 30-second ad."
Two things made me question the validity of this last week. The first came during my weekly catch-up with TV ads from around the world, when an ad for Amnesty International ...