No matter what the experts say, marketers must determine what's best for their brands
No matter how much research a marketer does before embarking on any kind of program, there is always an added ingredient - a giant leap of faith.
What must surely make marketing decisions even harder is the amount of scrutiny all marketing practices are under, with barely a week passing before one discipline or another is questioned or discredited by a survey, article, opinion piece, or press release. ...