This column isn't about PR.

But then, neither is the consumer PR industry anymore. One thing the recession did was make advertisers determined to find ways of making their brand communications as relevant to as many audiences as possible, for a good price. It's no wonder the obituary for the 30-second ad has been written ad nauseam, and it's no coincidence that PRWeek's conversations with the industry have been increasingly leaning toward issues of the integrated marketing variety and the ...