Client: Consumer Electronics Association
PR agency: APCO Worldwide, David All Group
Campaign: Declare Innovation
Duration: June 2011-present
To highlight innovation's key role in the economy and to further engage Americans in policies relating to innovation that effect the electronics sector and the economy, the Consumer Electronics Association introduced its "declaration of innovation."
With APCO Worldwide and David All Group's help, the organization worked to educate policymakers and the public about the ...