Reporters covering complex healthcare subjects are typically entrenched in their beat and knowledgeable about the subject matter. That means that PR pros pitching potential stories to healthcare media must step up their game.
For example, the quickest way for healthcare PR pros to lose credibility with reporters in the sector is to spin the data.
“It is so easy to provide misleading cuts of data, but you need to deal with the totality of the facts,” says Brian Reid, ...