A good agency-client relationship doesn't happen by accident. It's typically the result of hard work and planning that starts at the very beginning of the firm's involvement with the client.
At the start of any new client relationship, one of the first things Porter Novelli does is hold a half-day expectations meeting with the account and agency team, says David Zucker, firm partner and director of client services.
Topics covered range from scope of work, to preferred method and frequency ...