WILMINGTON, DE: ING Direct's ShareBuilder launched a social media campaign this month to coincide with the group's new TV ad campaign. The “Owners” TV spot calls on customers to take ownership of their investment future, supported by a free investment credits program throughout January.
The campaign is targeting new investors who might be wary of getting started, by offering up to 10 waivers of the firm's traditional $4 fee for each new investment. ING Direct's head of media relations, Steve O'Halloran, ...