In the months following last July's power outages in Queens, Con Edison received some criticism for spending more than $500,000 on what was called an ad campaign. One local official said the ads "lacked substance" and were "a total waste of money."
From the standpoint of the most effective way to deliver our message to customers, we couldn't disagree more. In fact, the Queens Ledger, one of the newspapers in which we placed our informational messages, noted in an editorial "how ...