The fact that consumers are increasingly savvy about corporations and their products and services is perhaps more starkly evident in the world of pharma than anywhere else.
We all know someone who's gone WebMD-crazy after feeling unwell, until they are confident that they have successfully identified eight possible conditions and treatments - and their attendant risks.
Ironically, it is the relentless push from all directions for transparency from corporations, governments, and any other body, that frequently leads to this glut of information ...