Green launches
How can information design be used in the launch of a new green product or initiative? Environmental issues can be overwhelming and confusing, which is why organizations seeking better communication tools to persuade, change, and challenge constituents are well served by information design, notes Lori Wilson of Funnel Incorporated.
"Transparent organizations seeking to avoid the greenwashing backlash are wise to eschew superficial claims, window dressing, and data manipulation," she suggests. "We advise clients to stick to the facts and ...