REDWOOD, CA: Informatica has enlisted Ogilvy PR as its US AOR to help the company develop a more forceful media relations strategy.
Ogilvy won the six-figure account earlier this month following a competitive bid, confirmed Debbie Walery, VP of corporate communications at Informatica.
“Ogilvy is going to focus on media relations with business,trade, and professional press,” Walery said. “We want to be more aggressive in telling our story and making it relevant.”
Text 100, the company's previous ...