Expanded PR function and integration help Audi leverage VIP involvement to gain ground in US
Last month, superstar boxer Floyd Mayweather was being driven around Los Angeles in the back of an Audi A8 as part of the automaker's VIP/celebrity chauffeur service it runs in New York and LA. So taken with the car, he asked the driver to bring him to the nearest dealership so he could buy one for himself and one for his mom.
"It was a very good ...