Seismic changes, driven by astonishingly rapid technological breakthroughs, have reshaped many of the underlying premises that define societies. While we accept that intractable forces like globalization and digitalization have altered the communications climate, the question is: have we sufficiently evolved as an industry to meet this challenge?
 
To thrive as a profession and realize our value-added proposition, we need to embrace swiftly a new set of roles and responsibilities. Until now, we have seen ourselves as primarily ...