Last year was the year of the green movement for many companies and industries - and the IndyCar Series was no exception.

In 2007, the race series switched to 100% fuel-grade ethanol, making it the first time a racing series had utilized a 100% renewable fuel.

To promote the switch, the Ethanol Promotion and Information Council (EPIC) teamed with Broadhead & Co. on the campaign.


Strategy

EPIC, a nonprofit alliance of ethanol producers ...