Before last week, it was entirely possible that Dell would scrap its quest to combine all of its marketing disciplines under one holding company-created agency if it found the revolutionary idea untenable. After all, the marketing communications landscape is fraught with Frankenstein agencies that didn't fit.
But Dell did eventually select WPP, and the industry will spend the early part of 2008 speculating on how the holding company, which seeks to hire 1,000 people to staff "Da Vinci," and Dell will ...