Scouring the Internet for stories, the disruptive media unit in Ketchum's interactive strategies division came across an interesting eBay item.
Short on cash for her upcoming nuptials, 23-year-old Virginia Beach, VA, hairdresser Kelly Gray was auctioning a spot in her bridal party.
Chris Kooluris, disruptive media specialist at Ketchum, immediately shopped the item around to various clients, but got no serious takers. That is, until he asked Greg Artkop.
Earlier in 2008, Artkop, director of ...