TWAIN HARTE, CA: Reverb Communications, which works with game companies like Harmonix and Publisher X, was accused of promoting its clients' products with planted positive reviews in Apple's App Store. MobileCrunch obtained a memo allegedly written by the agency, outlining its strategy of using "interns who are focused on managing online message boards, writing influential game reviews, and keeping a gauge on the online communities."
Those in the PR industry, generally, denounce the practice.
"If it all bears out the way ...