Just last week a report found that agency profitability is falling, and we know that in-house teams are suffering cutbacks as well. However, the industry remains vibrant as companies continue to realize the value of communications, and invest in it.
This week alone, PRWeek reported on major companies like Wal-Mart and Mastercard hiring agencies for new tasks, and the American Chemistry Council hired on new PR help for a multimillion-dollar overhaul of its communications, which will be targeted at legislators. ...