The Sunday piece by The New York Times, Spinning the Web: PR in Silicon Valley, sparked considerable debate in the industry, which PRWeek documented in our news analysis. The charges against the article generally went two ways: 1) It was a stereotypical – incorrect – version of what the industry does 2) It incorrectly hypothesized that everyone in PR favors Twitter and other social media channels over mainstream media for pitching and launch strategies.
As an editor, I found my own ...