By now, few in the PR industry still need to be convinced of the power of digital marketing. Case studies from top companies and articles in PRWeek and other marketing trade publications have affirmed the crucial role digital can play in the marketing mix. Yet for those companies still hesitant to make the leap, The 2008 PRWeek/Burson-Marsteller CEO Survey provides further proof. The survey, which polled 200 non-agency CEOs, shows that in the coming year, 67% of respondents plan to ...