The PRSA has not always exercised the best judgment in its choice of keynote speakers at its annual conference.

Remember Donald Trump telling a young woman two years ago, when she asked him for advice about getting ahead, to "marry a rich husband"?

This year's conference opened on a far more credible and confident note, with PBS' Tavis Smiley and Newsweek editor Jon Meacham opening, followed the next day by former CBS News president Andrew Heyward. Authenticity was a key ...