At a recent retirement dinner, I had the pleasure of hearing my 18-year-old son deliver a short, but moving speech on my behalf. Though he was clearly the youngest person in a room full of adults, he showed such poise and confidence that I thought to myself, "Maybe he has a future in communications."

But as the moment faded, I confronted the more sobering reality of what such a prospect might mean. Starting salaries in PR and communications are often well ...