Most PR pros would step over their own mothers to land coverage in The New York Times, a feature in Fortune, or a spot on Today.
We're promoters at heart - we think big. We thrive on securing top-tier hits because it makes client and agency alike feel triumphant.
Yet most of us have also come to realize the problem with our addiction: The mega-hit-or-bust mentality is outdated. For the past three years, the PR industry has roundtabled and ...