NEW YORK: The Interactive Advertising Bureau (IAB) is conducting a campaign to educate lawmakers and consumers about the significance of Internet advertising to the economy.
As part of the effort, the organization gathered online publishers in Washington on June 10 to meet with members of Congress and to hold a press event about Web advertising, said David Doty, SVP of thought leadership, marketing, and events at the IAB. The campaign occurs as legislators consider privacy measures that could affect online ...