Businesses are reining in spending as a confluence of financial crises have battered the global economy. Since marketing budgets are often considered a cost center, ad and PR spend are among the first to experience budget cuts. Many PR agency executives continue to report few shocks to the system, but others in the industry, like executive search firms and brand consultants, believe 2009 will not be an easy year for anyone. Just how bad it will be, though, is still unclear. ...