When Mara Engel and Cheryl Roth founded OrganicWorks Marketing in 2001, environmental concern wasn't top of mind in the industry. Today, however, they say climate change is undeniable and "green" issues are at the forefront.
"The foundation was to educate the media and the consumer about green living," says Engel. "It's amazing to see now how relevant 'green' as a lifestyle is."
More PR firms are branching into the environmental sector, many building clean-technology practices as both new and existing clients ...