TORONTO: Indigo Books & Music selects Manning Selvage & Lee as its new AOR in a bid to ramp up its overall PR efforts.
MS&L was quietly brought on in the summer, but “we have only just started ramping up our communication efforts,” said Janet Eger, director of PR for the country's largest book retailer.
Eger joined Indigo last November, after several years as director of communications for upscale fashion retailer Holt Renfrew. She said Indigo selected MS&L following an agency review ...