Nutrition-related news, such as the USDA's dietary guidelines, the Grocery Manufacturers Association's labeling initiative, and first lady Michelle Obama's Let's Move effort, has prompted several new food-related campaigns. And this "perfect storm" of heightened scrutiny among CPG food brands is inspiring marketers to tweak messaging and layer educational components onto existing efforts.
Campbell's, which has for years touted reduced sodium across its portfolio, is "building on a foundation" it laid down some time ago, says ...