Since the passing of former Apple CEO Steve Jobs, many recount his legacy as an innovator and creative thinker. Communicators believe he had something else down, too - availability, as well as the know-how to tell an intriguing story.
"How often was Jobs in the news because the wrong thing was out there?" asks Susan Butenhoff, CEO of Access Communications, a Ketchum-owned agency that specializes in technology. "The reason is because he and his team recognized earlier on ...