All too often, PR agencies “throw out” deliverables—remember the time spent on securing results that meant everything to your client? How are they using it these days?
Is it on their “In the News” section of their Web site? Probably.Are sales teams using it to demonstrate a product's efficacy? Maybe. Do employee e-mail signatures showcase and rotate it? Doubtful. Do finance, supply chain, and R&D teams use it? I'm not kidding.
As PR agencies get creative in seeking out new business, the ...