How do I incorporate social media into my comms program?
"Social media is fast gaining momentum among PR pros as a new means of communicating with key stakeholders using a more conversational, inclusive, and collaborative approach," notes George Vazquez of PR Newswire, who identifies the primary tools defining social media as blogs, RSS, social networks, and search engine optimization.
To get started, Vazquez advises identifying blogs that are key to your industry by using tools like Technorati. Familiarize yourself with ...