Panic may be a natural reaction to the historic market turmoil we're witnessing. However, after we shake our heads in disappointment, take a deep breath, realize that the next few months, or longer, will be tough, and turn off CNBC, we must get back to work.
A few IR professionals might advise the C-suite to stay on the sidelines and wait for the markets to regain their footing, but the markets are desperate for reassurance and information now. Indeed, these ...